How important is Click through rate (CTR) in Search engine optimization (SEO)?

How important is Click through rate (CTR) in Search engine optimization (SEO)?

Click-through rate is important for SEO, in more than one way. ... SERP results that have a higher than expected CTR have been known to improve, and those with lower CTR to decline. No matter the case, optimizing CTR will bring results, especially when replicated at scale.

CTR is an important metric because it helps you understand your customers—it tells you what works (and what doesn't work) when trying to reach your target audience. A low CTR could indicate that you're targeting the wrong audience or that you're not speaking their language persuasively enough to convince them to click.

optimizing CTR will bring results, especially when replicated at scale.

CTR is an important metric because it helps you understand your customers—it tells you what works (and what doesn't work) when trying to reach your target audience. A low CTR could indicate that you're targeting the wrong audience or that you're not speaking their language persuasively enough to convince them to click