What is CTR and how to boost it?
Printable View
What is CTR and how to boost it?
CTR can be increased directly through content marketing and social media promotion of your website.
Ad Clicks ÷ Ad Impressions = Click-Through Rate
As one of the classic performance marketing metrics, you’re going to be bumping into CTR a lot. But CTR is much more than just a metric. In fact. because advertisers typically pay publishers for every ad click, CTR affects the bottom line for both sides in the advertising partnership.
Anyone who's ever even dipped a toe in the performance marketing ocean has heard of CTR. CTR, which stands for “Click-Through Rate”, is a calculation of how many people clicked on an ad (clicks) divided by the number of times the ad was shown (impressions).
CTR, which stands for “Click-Through Rate”, is a calculation of how many people clicked on an ad (clicks) divided by the number of times the ad was shown (impressions).
CTR is a click-through rate. A total number of clicks divided by a total number of impressions. Average CTR for Google and Facebook differs.
CTR, which stands for “Click-Through Rate”, is a calculation of how many people clicked on an ad (clicks) divided by the number of times the ad was shown (impressions).
Catchy lines can help to improve CTR!