8 Most Common SEO Mistakes In Magento
Your Magento e-commerce website is up and running and you’re ready to start selling – but how do you attract people to your website? You can hand out flyers, or advertise in print media to get your name out, but to really succeed you need to show your site to those potential customers who are already online using search engines, like Google or Bing, to find websites like yours, so they can buy exactly what you’re selling.
So,having a high ranking is very important to your bottom line; your customers first must find your store before they can purchase your products. Ranking is even more vital when you consider that one recent study found that in more than 8 million searches, fewer than 6% of people ever clicked through to the second page or beyond.
When dealing with Magento store’s SEO, these are the 8 Most Common SEO Mistakes In Magento . Some of these are inherited from the development stage of your projects. I hope this checklist will be useful for anyone launching a new store or checking their live site:
1. Homepage title “home”
If I had a dollar for every Magento store out there I’ve seen with a homepage title “home” I’d be a rich man. The homepage is usually a CMS page. Go in there and change the title of the page into something more suitable such as “Blue Widgets Online Store – Example.com”.
2.Hosting/server location not in the country of your targeted market
Many Magento store owners do not notice this, if you want to rank well for the keyword you want, make sure to host your Magento site in the country of targeted market. For example, you want to rank well for the keyword: “Soccer cleats” and your targeted market is USA, then remember to host your Magento site on a hosting in USA. Users’ experience and keyword ranking will be improved by this little trick.
2. Using “default description” field
System > Configuration > General > Design > HTML Head > Default description – Leave this blank or you’ll have such a mess of duplicate descriptions on your store that don’t really describe the given URL that it will be unbelievable. Also, please make sure your meta keywords are not “magento, magento commerce” etc.
3. Not turning on rel=canonical
Save yourself from lots of duplicate content issues. Turn canonicals on for both products and categories.
4. Logo title and/or alt “Magento Commerce”
READ MORE : http://www.magentoconnect.net/magent...n-magento-seo/
