How to build a content marketing strategy

As a store owner, have you ever carried out a content marketing strategy? If yes, how do you carry out it? If no, let’s think again. Whether you realize or not, your company has already used content marketing at least one time. It is revealed that interesting content is a top 3 reason why people follow brands on social media (Content Plus, 2011). Moreover, according to Custom Content Council (2012), 61% of consumers say they feel better about and are more likely to buy from a company that delivers custom content.

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