What is the effect of using Google Snippets?
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What is the effect of using Google Snippets?
Rich snippets do not directly impact your SEO but they add an extra value to an organic list in the search engines results. It provides very useful additional information that can really increase your click rate and so on your website traffic and lower your bounce rate.
Rich snippets don't (directly) affect your rankings
However, while structured data markup for rich snippets does not work as a ranking signal, it can generate indirect SEO benefits by making your page more easily indexable and providing more accurate and targeted metadata.
Rich snippets were designed to give users more information about search results. Google has always been about the customer experience, so rich snippets provide more information to the customer and either answer their query or give them more insight into a search result before they click it.
Rich snippets have no direct effect on improving rankings, but they add significant value to an organic listing in the search engine results and can dramatically increase website traffic.
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