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Email marketing
Email marketing is directly marketing a commercial message to a group of people using electronic mail. Though it is more commonly thought of as using email to send ads, request business, or solicits sales or donations, any email communication that is meant to build loyalty, trust or brand awareness qualifies.
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Email marketing has the potential to drive sales that leads to revenue generation. So, if you are a business owner - that is adding money to you pockets. Basically, it really depends on what your email is offering to your target audience, the quality of your list, your call to action to get someone to click, and if the end user sees value in your product/service. A lot of variables here to consider.
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Email marketing is a knows as direct marketing that uses electronic mail or in other words how to communicate commercial or fundraising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.
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Email marketing is a way to reach consumers directly via electronic mail. Unlike spam, direct email marketing reaches those interested in your business’ area of expertise. The information is sent out more like a laser-guided missile than a bomb: No matter what you’re selling, it is a way to reach thousands of potential customers directly at a relatively low cost when compared to advertising or other forms of media exposure. It brings your business’ message through an attractive mix of graphics, text and links directly to people who may have never heard of your business or considered your products, but are knowledgeable and interested in your business’ area of expertise.
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Email marketing is good for your business.