The effect of Google’s diversity update concludes smaller sites have a greater chance to rank for competitive keywords.
Here’s what was discovered:
Zero results were found containing more than 3 URLs from one domain.
3.5% of searches contain 3 URLs from one domain, down from 6.7%.
44.2% of searches contain two URLs from the same domain, which is up by less than 1% from before the update.
52.3% of searches return unique domains for all positions.
