What is content marketing?

What is content marketing?

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.

The content marketing is a marketing strategy that is for a company or brand to design, produce and broadcast media - content - of various kinds:

1. blog articles
2. newsletters
3. white papers
4. case study
5. investigations
6. videos
7. infographics
8. webinars
9. podcasts ...

So much content that is disseminated on the different points of contact between a brand and its customers, its leads or its community. In this respect, the company's blog and its social media accounts are the most used contact points for publishing such media.

Content marketing is a form of marketing focused on creating, publishing, and distributing content for a target audience on line- btw Pelican Products offers all types of imprinted promotionals with your n name or logo on it- pens, corkscrews, key chains, refrig magnets etc.