What is anchor text?

What is anchor text?

Anchor text denotes to a visible hyperlinked text that can be clicked through. Such hyperlinked texts link to different documents or locations available on the web.

These texts are often underlined and blue in color, but different colors might be given with the changes in the HTML code.

Anchor text is the clickable text in a hyperlink. SEO best practices dictate that anchor text be relevant to the page you're linking to, rather than generic text. The blue, underlined anchor text is the most common as it is the web standard, although it is possible to change the color and underlining through html code.

The anchor text, link label, link text, or link title is the visible, clickable text in a hyperlink. The words contained in the anchor text can determine the ranking that the page will receive by search engines.

Anchor text is the actual text on a link to your web site. Instead of a link on a web site saying 'click here' and linking to your site, or simply listing your web site name ideally you have text that describes what's on your site.