Panda update

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What is Panda update in SEO?

Google Panda is a search results ranking algorithm update which was first introduced by Google in February 2011. The main agenda behind launching this algorithm update was to lower the rankings of 'low-quality sites' in search engine result pages (SERPs) and enable higher-quality sites to improve their search rankings

The stated purpose of the Google Panda algorithm update was to reward high-quality websites and diminish the presence of low-quality websites.

Google's Panda Update is a search filter introduced in February 2011 meant to stop sites with poor quality content from working their way into Google's top search results.

Google's Panda Update is a search filter introduced in February 2011 meant to stop sites with poor quality content from working their way into Google's top search results. Panda is updated from time-to-time. When this happens, sites previously hit may escape, if they've made the right changes.