What is the difference between adwords/Google display ads and doubleclick?
What is the difference between adwords/Google display ads and doubleclick?
Why don't you go for Adwords support once?
Google Display Ads is a part of Adwords and for any queries regarding the same, you can check it out on Google
Google Adwords: and Google display are platforms for advertisers to directly buy ads (text or display based).
- Doubleclick: It's in short an "ad server & manager", ie: A tool for either advertisers, publishers or networks to manage all their online advertising activities (whether they happen on Google adwords / display, or somewhere else). This means, in the case of advertisers:
(1) the possibility to upload, manage, serve and optimize creatives
(2) plugging DC to google and non-google ad networks to serve ads (without the hurdle of managing stuff on every network individually). Managing individual publishers is also possible.
(3) Extensive reporting to maximize campaigns ROI.
Google AdWords allows to to create, manage, and distribute ads on Google's search engine, network of search partners, and network of text and display ad network.
Doubleclick allows you to distribute and manage ads, but the similarities stop there as Doubleclick isn't an ad media network itself, it just lets you manage ads that appear on other sites that you've negotiated media buys with separately, outside of Doubleclick.
Google Adwords and Google display both are platforms where advertisers to directly buy ads. And Doubleclick allows you to distribute and manage ads.
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Originally Posted by toursinfijiseo