Keywords Use as Anchor Text

I need to know how we should use keywords as anchor text? Means anchor text on exact keyword or on phrase or direct URL.

Anchor text is the clickable text in a hyperlink. SEO best practices dictate that anchor text is relevant to the page you're linking to, rather than generic text. And you can use this keyword anchor text.

anchor content is the interactive content in a hyperlink. SEO best practices manage that stay content is important to the page you're connecting to, instead of non specific content. Also, you can utilize this watchword stay content.