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Content management is the set of processes and technologies that support the collection, managing, and publishing of information in any form or medium. In recent times this information is typically referred to as content or, to be precise, digital content. Digital content may take the form of text, multimedia files, or any other file type that follows a content lifecycle requiring management.
Content management is the process of organizing and consolidating these pieces of content (text, graphics, and multimedia clips) and tagging schemes (XML, HTML, etc,) in the most efficient way and storing them only one time in a repository, known as a content management system. The organized content can then be used over and over again (content reuse) for many different publications and repurposed for multichannel publishing.