What Are Relevant Metrics For Tracking Social Media Success?
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What Are Relevant Metrics For Tracking Social Media Success?
Which metrics you are currently utilizing?
If you really want to track your social media success, you need to take a step back and compare your actions and results you achieved
Volume. The first – and easiest – social media metric to measure is volume. ...
Reach. Reach measures the spread of a social media conversation. ...
Engagement. ...
Influence. ...
Share of Voice.