SEO vs PPC : Which gives a better return on investment?
SEO provides a far more long term return on investment. If you can gain a first page ranking and stay there, you will see a more consistent income and more longevity within the search engines.
If you compare this with PPC the ad is only there for as long as you are bidding on it. If you are looking for a quick win, PPC is your man but SEO provides you with a far better return on investment long term.
Please leave a comment below on which channel you feel is best and why to help continue the debate.
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