Keyword Ranking.

Is it possible to do SEO for proper keywords ?

What do you mean by the word 'Proper' ? And yes, Before start promoting a website with SEO tactics, It is necessary to research on right (proper?) keywords.

Ways to follow keyword ranking is doing off page submissions one of the simple way known by every SEO consultant or you might be also aware of it. But to do strategical marketing/submission is a smart way to hype the website, strategy can be defined by a SEO when the website is analyzed and competitors are studied by the one.

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SEO can do proper keywords only.