A Series of Google Analytics Custom Reports To Improve Yourself
Statistics are like bikinis. What they reveal is suggestive, but what they conceal is vital. The same is true of your data in Google Analytics. Most of what you spend your time looking at (and re-looking at) is merely suggestive.
That’s not the data you want to be analyzing and drawing insights from. You have so much data available to you, but only a fraction of it will help you optimize and make better business decisions.
The most actionable, useful data is concealed and it can only be revealed through custom reports and segmentation.
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