hi
What is the maximum CPC?
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hi
What is the maximum CPC?
Hi Friends,
Maximum CPC bid: Definition. A bid that you set to determine the highest amount that you're willing to pay for a click on your ad. If someone clicks your ad, that click won't cost you more than the maximum cost-per-click bid (or "max. CPC") that you set.
If you work to a Cost Per Acquisition KPI, then you need 2 bits of data:
Your conversion rate
Your target CPA
Conversion Rate x Target CPA = Max CPC
A bid that you set to determine the highest amount that you're willing to pay for a click on your ad. If someone clicks your ad, that click won't cost you more than the maximum cost-per-click bid (or "max. CPC") that you set.